Zee Entertainment Enterprises Limited (ZEEL) has launched its own over-the-top video streaming platform called ZEE5, which offers Indian and international movies and TV shows, music, live TV, and health and lifestyle content across 12 languages, including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Odiya, Bhojpuri, Gujarati and Punjabi.
As Creative Director of ZEE5, I was to create a logo for a collection of South Indian movies. South Indian movies typically have a lot of over the top action, and the heroes or the male protagonist are treated nothing short of superheroes. So we named the collection of movies of these leading actors – SOUTH KA SWAG.
Bosky Doshi 