This creative was an impromptu one, as the city was rained out and a holiday declared. So taking this opportunity to promote ZEE5 OTT platform. And we definitely saw a spike in the viewership that day.

This creative was an impromptu one, as the city was rained out and a holiday declared. So taking this opportunity to promote ZEE5 OTT platform. And we definitely saw a spike in the viewership that day.
