Projects – Bosky Doshi

PROJECT BACKGROUND: For my Independent Research Project at the Royal College of Art, London, I set out to advance inclusive design in retail-focusing on the often-overlooked needs of neurodiverse customers. By stepping into the shoes of a sales assistant and using ethnographic methods like service safaris and shopping shadowing, I uncovered barriers that affect allContinue reading

SPORT ENGLAND & INNOVATIVE DESIGN UNIT PROJECT BACKGROUND: Disabled individuals, especially youth with long-term health conditions, face significant barriers to physical activity, which are often compounded by social, environmental, and emotional factors. I participated in a hackathon with Sports England and the Innovation Design Unit to create inclusive solutions for disabled youth aged 11 toContinue reading

ARUP PROJECT BACKGROUND: As part of the Challenge Lab at the Royal College of Art, in collaboration with industry partner ARUP. Responding to a brief to reimagine City as a Service within the context of London, we applied the principles of just transition—ensuring that the benefits of sustainability and technology are shared equitably across society.Continue reading

Poster Design

To enhance the user experience of ZEE5 platform, we refresh the posters creating 3-4 versions basis the taste clusters for each content. This has led to the content appearing fresh and has definitely resulted in a considerable rise in CTR’S & subscriptions.

#BeCalmBeEntertained

Home is where all the Entertainment is. With the lockdown imposed on us all over the world during the Corona Virus pandemic. ZEE5 took it upon itself to be the Entertainer and to convey to the people to stay calm through this. Developed this cinemagraph to drive this message in Zee5 brand colours.

APPlicaster

Undertook the audacious task of revamping the look of the ZEE5 app, by altering the image quality and composition of the content library. This was a massive task, undertaking 4,500 images and its equivalent adapts which were 40,000 images. This is the route we took to beautify, refresh and make the content on ZEE5 appContinue reading “APPlicaster”

Dedh Saari Khushiyaan

This very quirky truck art inspired campaign was created to promote the subscriptions of ZEE5. The offering was that the cost of happiness – i.e. watching content on zee5 is less that Rs.1.50 and there is a pun on the word dedh – which in hindi means ‘alot’ and also the number ‘1.50’. This campaignContinue reading “Dedh Saari Khushiyaan”

Independence Day Special

To celebrate and capture the spirit of freedom for the Indian Independence Day – 15th august. We had changed the appearance of the banners that would show up on the ZEE5 app and web. The concept was to match the spirit of freedom relevant to the content on ZEE5. Have led and creatively directed theContinue reading “Independence Day Special”

Never Kiss Your Best Friend

Never Kiss Your Best Friend is a web series produced by Zee5. The story of this series based on a best selling novel revolves around two friends Sumer (Nakuul Mehta) and Tanie (Anya Singh). Both friends are worried about feeling towards each other. This complication ends at a separation. The story of after the separationContinue reading “Never Kiss Your Best Friend”