About

Innovation | Strategy | Insights
Service Designer | Strategic Thinker | Storyteller of Experiences

“To be able to spot beauty is taste, to be able to create beauty is art, and beauty in design is the harmony of purpose and form.”

I am a multidisciplinary designer with over two decades of experience at the intersection of creativity, communication, and strategic innovation. My journey began in India’s leading advertising agencies—Enterprise Nexus, Ogilvy, Lowe Lintas—where I shaped brand narratives, led creative teams, and delivered campaigns rooted in emotional connection and cultural insight.

As the former Creative Director of ZEE5 India and a design consultant to emerging brands, I’ve led the charge on everything from digital storytelling to experiential design. My background in communication design and entrepreneurship equips me with a unique superpower: the ability to collaborate across disciplines, extract meaningful insights from research, and craft strategies grounded in real customer needs—ultimately adding value to both the brand and the business.

My pivot to Service Design, shaped by a Master’s degree from the Royal College of Art, London was driven by a deep desire to design with purpose. I now use tools like user research, journey mapping, service blueprinting, and co-creation to design thoughtful, human-centered services that enable innovation and create lasting impact.

What fuels my work is a belief that design is emotional, intuitive, and transformative. I see opportunity in every challenge and bring a blend of creative intuition and analytical clarity to solve complex problems.

I’m seeking opportunities to collaborate with teams who are shaping the future—where insight meets innovation, and where design drives strategic, user-focused change.